Close Clarity
Close More Deals, Faster - Without Hiring a Full-Time Sales Leader
Sales & GTM Consulting for Seed → Series B Founders
I help early-stage founders sharpen their messaging, run stronger sales conversations, and accelerate key deals so revenue moves now not months from now.
What you get:
Clear, compelling messaging that lands with buyers
Stronger discovery & demo calls that convert
Deal acceleration for opportunities already in motion
Light GTM structure to make sales more predictable
Previously at:
Accord • Pressbooks • Rewind • PUSH
What leaders and buyers have said about working with me:
“She’s exceptional. From the very first call, she stood out as someone I could trust immediately - clear, confident, and consistently two steps ahead.”
- Founder, B2B SaaS Company
“She didn’t feel like a salesperson; she felt like a partner. I trusted her judgment throughout the entire process.”
- CEO, Seed-Stage SaaS Company
About Me
I’ve spent my career helping early-stage founders grow revenue through clear messaging, stronger sales conversations, and strategic deal execution. As an Account Executive, I’ve closed deals across Canada, the U.S., and Europe, giving me a deep understanding of how different markets buy and what actually moves a deal forward.My strength is stepping into early-stage environments and creating clarity fast. Founders trust me because I simplify the complex, elevate the pitch, and help turn interest into signed revenue. I focus on sharpening your message, accelerating key deals, and giving you the confidence and structure to close more consistently without adding extra weight to your plate.
Previously at: Accord • Pressbooks • Rewind • PUSH
Results I've Delivered
Tripled sales at Accord during growth stage
Closed $110K+ ARR in one quarter at Pressbooks
Turned a pre-PMF service into $169K+ in revenue in 4.5 months
Closed 5+ new clients in 10 weeks (4× typical AE ramp)
Added $170K ARR to a $600K territory (28% lift)
Improved outbound SQL conversion by 130%
Led U.S. expansion from 2 → 8 clients in one quarter (250%)
Grew a $190K account by 21% through strategic relationship-building
SERVICES
How I Help You Close Faster
I help founders sharpen their sales process so they can run stronger calls, improve conversion, and move deals forward with confidence.
🧭 Sales Clarity & Positioning
Refine your pitch, messaging, and value prop so prospects clearly understand why they should buy now, not later.
🎯 Discovery & Call Coaching
Strengthen your discovery and sales conversations to increase conversion and move deals forward with confidence.
📈 Deal Acceleration Support
Work through objections, next steps, and deal strategy so key opportunities close faster instead of stalling for months.
🪜 Pipeline Guidance
Bring structure to your pipeline so you always know which deals matter, what to prioritize, and where to focus your time.
📊 Visibility & Deal Tracking Setup
Create simple systems for tracking deals and revenue, just enough structure to stay confident and on top of opportunities without heavy builds.
Ready to Close More Deals, Faster?
Every founder’s sales needs are different. Whether you want clearer messaging, stronger calls, or support moving key deals forward, I tailor each engagement to your stage, goals and pipeline.
Contact me for pricing and availability.
Close Clarity - Femtech
Sales clarity & support for femtech founders
Femtech is unique. Selling in this space requires empathy, education, and clear communication, especially when conversations are sensitive or misunderstood. I help femtech founders sharpen their messaging, strengthen sales conversations, and move deals forward with confidence especially with clinicians, partners, investors, and payers.I’ve supported femtech founders during fundraising, and I’ve worked in sales roles across health tech and AI, giving me strong experience communicating complex or sensitive products.
“Sandra is the expert we trust to guide us. When she recommends a plan, our reaction is always the same: ‘That sounds great we’ll take it."
-Femtech founder, U.S. women’s health clinic
Who I Work With
Femtech Founders Who Are
💼 Doing sales themselves
🩺 Pitching clinicians, partners, or payers
💬 Needing clearer messaging
🌱 Looking for support without a full-time hire
How I Help
📝 Sharpen your messaging
🎧 Strengthen discovery & sales calls
🤝 Support key deals and partnerships
🎯 Communicate outcomes, not features
🌿 Why Femtech Matters
Women’s health has been overlooked for far too long, and femtech founders are building solutions that genuinely change lives. These products deserve clarity, visibility, and support not stigma or misunderstanding. I care about helping femtech founders communicate their value clearly, navigate sensitive conversations, and bring meaningful innovation to the people who need it most.
Book a Femtech Sales Diagnostic
Let’s talk about your product and see if Close Clarity is the right fit.
Sales Consulting & DEAL SUPPORT
Ready to close your next deal faster?
Book a Sales Diagnostic