Fractional Account Executive & Account Manager

For B2B SaaS & Gov Funding Sales

Former NCAA athlete and coach with 6 years in B2B SaaS sales across sports tech, edtech and sales tools. I own a segment of your pipeline for 6-12 months. You get immediate sales capacity without the full-time commitment.

What I Do:

I embed as a Fractional AE or AM for 6-12 months, owning a defined segment:

  • Geographic markets (Canada, North America or EU)

  • Verticals (sports, edtech, sales tools & government funding)

  • Account types (SMB → enterprise, new logos, expansion)

  • Clear, compelling messaging that lands with buyers

Works whether you're founder-led or have sales leadership.

What you get:

  • Immediate capacity

  • Revenue in your segment documented playbook

  • Flexible 6-12 month engagement

Previously at:

Accord • Pressbooks • Rewind • PUSH

What leaders have said about working with me:

“I had the pleasure of working with Sandra at Pressbooks, where she consistently brought innovative thinking to her role as an Account Executive. She combines strong sales instincts with creativity and a thoughtful, customer-centric approach.Sandra initiated and led projects that supported revenue growth, and she was always a positive, collaborative partner to work with.I would gladly work with her again, and anyone who has the opportunity to work with Sandra will be lucky to have her on their team.”
- Founder, Aisistant
(Former Manager of Digital Marketing at Pressbooks)

About Me

I spent 9 years as a tennis coach at Canadian tennis clubs and academies before moving into B2B SaaS sales. As an Account Executive & Account Manager over the past 6 years, I've closed deals across Canada, the U.S., and Europe at companies like PUSH (acquired by WHOOP), Pressbooks, Accord and Cada.

What makes me different:

In sports tech, I'm not just a salesperson - I'm a former NCAA player and coach who understands how coaches, academies, and athletic programs actually buy. I've successful sold sports tech to coaches, facilities & institutions.In EdTech, I've navigated complex institutional sales with universities and educational platforms.In sales tools, I've sold a mutual action plan where I built the outbound motion and tripled sales, helping scale the sales team.In complex sales grant-funded organizations, and multi-stakeholder deals I know how to navigate long cycles, procurement processes and the unique challenges of selling to publicly-funded buyers.

What I do now:

I work with B2B SaaS companies as a Fractional Account Executive/Manager, owning a specific segment of their pipeline for 6-12 months. This gives you immediate sales capacity without the commitment or cost of a full-time hire. I can work independently as your first sales hire, or integrate with your existing sales team to own a defined geography, vertical or account type.

Results I've Delivered

Sports technology & Athlete recruitment

  • Consistently met & exceeded KPI (100%+ attainment) selling to NCAA D1 and D2 strength coaches and athletic programs (PUSH, acquired by WHOOP)

  • Revitalized a previously underperforming vertical, closing new athlete partnerships across Canada

Edtech

  • Closed $110K+ ARR in one quarter at Pressbooks (4x quota)

  • Added $170K ARR to a $600K territory (28% lift) + grew a $190K account by 21% through strategic relationship-building

Sales & GTM Tools

  • Tripled sales at Accord during growth stage (raised outbound SQL conversion rate by 130%)

  • Consistently met and exceeded metrics at 80-110% attainment

Complex Sales

  • Turned a pre-PMF government funding service into $169K+ in revenue in 4.5 months (Cada)

  • Led U.S. expansion from 2 → 8 clients in one quarter (250%)

Close Clarity - Femtech

Sales clarity & support for femtech founders

Femtech is unique. Selling in this space requires empathy, education, and clear communication, especially when conversations are sensitive or misunderstood. I help femtech founders sharpen their messaging, strengthen sales conversations, and move deals forward with confidence especially with clinicians, partners, investors, and payers.I’ve supported femtech founders during fundraising, and I’ve worked in sales roles across health tech and AI, giving me strong experience communicating complex or sensitive products.

“Sandra is the expert we trust to guide us. When she recommends a plan, our reaction is always the same: ‘That sounds great we’ll take it."
-Femtech founder, U.S. women’s health clinic

Who I Work With

Femtech Founders Who Are

💼 Doing sales themselves
🩺 Pitching clinicians, partners, or payers
💬 Needing clearer messaging
🌱 Looking for support without a full-time hire

How I Help

📝 Sharpen your messaging
🎧 Strengthen discovery & sales calls
🤝 Support key deals and partnerships
🎯 Communicate outcomes, not features

🌿 Why Femtech Matters

Women’s health has been overlooked for far too long, and femtech founders are building solutions that genuinely change lives. These products deserve clarity, visibility, and support not stigma or misunderstanding. I care about helping femtech founders communicate their value clearly, navigate sensitive conversations, and bring meaningful innovation to the people who need it most.

Book a Femtech Sales Diagnostic

Let’s talk about your product and see if Close Clarity is the right fit.

Fractional sALES sUPPORT

Let's Connect

Book a 30-minute call to discuss your stage, goals and whether fractional AE/AM support makes sense.